Merchandising for the Global ALL SOFT MEgA Launch

These concepts are used as a guideline for countries to create their own merchandising displays

Merchandising for the u.s. All Soft MEga Launch

These displays are used in-store at Salon Centric across the country


Creative Director: Tyler Ochs | Art Directors: Eva Ja & Krys Ha | Senior Designer: Angela Pulice
Photographer: Txema Yeste